
Girly girls need not apply for this one. The M.O.B. aka Most Official Bitches is a 2-year old streetwear label that caters to the much neglected female segment of the market. However, M.O.B. is much more than an emerging clothing company. The real story is in M.O.B.’s foundation - a collective of 11 native New Yorker females, each of whom have a different background, but are united in their vision of a true New York lifestyle that encompasses everything from fashion to music to attitude. How do you become privy to what these trendsetting ladies are up to? Simple, just tune in to the M.O.B. blog that is updated freqently by the girls. I’m a guy so I can’t speak to the content, but it seems 100% more legit than the crap in many of those so-called women’s magazines out there.
For the spring/summer season, M.O.B. teamed up with the Wu Tang Clan and streetwear brand Alife to create a dope tshirt and tank top collaboration. It’s still available so ladies don’t sleep on this one. Many of their other pieces are long gone. Those bikinis in the picture above are an even doper collaboration with graf artists KAWS, and sold out before they were even released.
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